In addition to the survey, the county is launching a marketing campaign while assembling a community advisory committee Evans says will be representative of the population. Members will encourage vaccinations while the county conducts radio ads, social media posts, door-to-door canvassing and continues mobile vaccine clinics.

The county is working with NuPoint Marketing to ask questions over the phone, online and in person starting next week to assess which populations would make the most effective targets of the county’s vaccine efficacy movement.

“If there are people out there that can be convinced, we might have more success having members of their particular cohort work with them to get them convinced to get them vaccinated,” Evans said. “People of their own age, people from their church, their co-workers.”

While the survey will narrow down the rationale for vaccine hesitancy at a local level, the county has some initial conjectures.

One reason could be that some simply haven’t gotten around to it yet. Only a few county PODs operate on weekends, and while the county has implemented mobile vaccination clinics to reach historically underserved populations, there could be other issues at play.

Dr. Francisco Moreno, the associate vice president of diversity and inclusion in the University of Arizona’s psychiatry department, says merely being aware of vaccination opportunities or having the resources to attend them can be difficult for underserved residents.