technology
B2B database providers are companies that offer a range of data services like workflow management, data enrichment and sales intelligence through an inhouse platform or web integrations. They source leads that match your clientele and build databases with their most accurate contact information and sales predictions.
Businesses of any size can utilize a B2B database provider to manage data and scale their services to match their scope of work. The best B2B database providers will help identify the best fit leads for your solution while also compiling their most accurate contact information, demographic and firmographic data. From there, they manage these incoming leads through pipelines, workflows and data enrichment features.
| Data Cleansing | Chrome Extension | Lead Routing | Offline Access | Starting Price | |
|---|---|---|---|---|---|
| ZoomInfo | Y | N | Y | Y | Contact for quote. |
| UpLead | Y | Y | Y | Y | $99/mo* |
| Lusha | Y | Y | N | N | Free starting price. |
| Apollo | Y | Y | N | Y | Free starting price. |
| Lead411 | Y | Y | N | N | $99/mo per user. |
| Clearbit | N | N | N | Y | Free starting price. |
| Datanyze | N | Y | N | N | $21/mo* |
*Price when billed annually.
ZoomInfo is a sales intelligence and go-to-market platform that helps businesses find company and individual contact data plus insight into their buyers’ consumption patterns. Users can create custom workflows and triggers within the ZoomInfo platform based on intent signals that automatically export leads to their CRM, enabling sales reps to be notified about active leads and to start engaging with them at the right time.
ZoomInfo not only identifies engagement-ready leads but can also send them to the right sales rep at the right time to shorten your sales cycle. They do this by automating territory management and routing assignments. You can manage and monitor lead distribution processes with their optimized, round-robin distribution system from one central dashboard.
UpLead is a B2B database that focuses on finding high-quality prospects along with their most accurate data and contact information. Their platform allows you to filter over 50 unique search criteria to find leads that are active in their buyer journey and match your ideal customer profile. UpLead also offers real time email verification and insight like demographics, firmographics and technographics for your sales reps to rely on.
UpLead’s intent data function allows you to filter through leads by their consumption patterns. This way, you can go after prospects who are currently in the market to make a purchase like your solution. Advanced intent data can help optimize your sales process since it notifies you exactly when to begin engaging leads and even what to say to them.
Lusha is an affordable B2B database software designed to connect you with true decision makers and authority figures in your target clientele. In the free tier, you can find emails and phone numbers of five contacts per month. Lusha’s job change filter, its integrations options and how it suggests similar leads can help small teams on a tight budget.
Lusha ensures you have the freshest information for the B2B leads they find, including their contact information, location, industry tags and more. Their data hygiene capability also updates new contacts with correct information and cleans your CRM from having duplicates, inaccurate contacts or out-of-date accounts. This also helps with lead prioritization by automating lead routing and scoring based on the healthiest lead info.
Apollo is a sales intelligence software that helps users build, manage and engage with B2B leads. With over 275 million contacts, their platform can help you find ideal leads for your company with 65+ filters and attributes. Once leads are funneled into your pipeline, you can track engagement, tasks and sequences, making it an all-in-one platform for lead generation and even nurturing.
Apollo offers end-to-end sales data and tracking. After curating a B2B database of qualified leads, Apollo creates automated, multi-step touchpoints for your outreach, including emails, cold calls, LinkedIn tasks and more. They can also schedule meetings through automations, making it easier for clients to book demos or follow up meetings with you.
Lead411 is a B2B lead database that supports sales, technology, marketing and recruiting teams. Apart from their standard subscription-based database offerings, they also offer to build and sell a one-time B2B email list of verified email addresses with a 96% accuracy rate.
Lead411 integrates with over 25 CRMs, including Salesforce, HubSpot, Pipedrive, Insightly, Zoho and more. This makes contact enrichment and cleansing easier by syncing the data in your CRM with their up-to-date information. It also fills in holes and filters out outdated information. All of their pricing tiers with a set fee include this integration functionality.
Clearbit is a B2B data provider that focuses on targeting your top accounts, revealing the buying intent of those accounts and then finding the decision makers of those accounts. Recently acquired by HubSpot, Clearbit can integrate with a variety of software in your sales tech stack, including HubSpot, Salesforce, Slack, Drift and Clarli.
Clearbit offers a target market builder that filters through their global B2B landscape. This builder can then identify companies in multiple countries that would most likely need your product or service or are in the market for it. They then track these potential customers as they visit your website to help your sales reps time their outreach.
You can often pick what features you can access since most B2B database providers have multiple pricing tiers and levels of service. There are still core offerings to prioritize when researching B2B databases. These include whether the providers are data compliant, can guarantee data accuracy and offer buyer intent data, workflow creation and CRM integrations.
When dealing with data and pulling information from multiple sources, working with a provider who is data compliant ensures the validity and security of the data they pull on your behalf. There are different compliances and certifications, like CCPA and GDPR, as well as being validated by third-party auditors.
Data accuracy refers to how up-to-date the data and information the provider pulls is. This is important because when your sales reps begin pulling leads to contact, they need every detail, such as the lead’s phone number and job title, to be correct. Data accuracy helps cut down on prospecting time since sales reps don’t have to go back and forth making sure each phone number or email address matches the lead they’re looking to connect with.
Buyer intent data is the information a database can pull about a lead that would suggest if they’re currently in the market for a solution like yours or when they might be. This can include insight as to whether the lead has been searching for keywords about your industry, if they have any current providers of your solution and if they’re a good fit to purchase your solution.
Workflows are a series of triggers and pipelines that filter and cleanse incoming data. Workflows better categorize and visualize the leads. They’re also meant to help segment leads into a status that matches your sales process. For example, if a lead visits your website twice in one week, they’re marked as interested and are automatically sent to a sales rep to begin engaging.
CRM integration is when the platform or delivered data automatically updates in your CRM, or vice versa. Any edits made on one platform should immediately be reflected on the other. This helps make the process of outsourcing a B2B database efficient for your company, so sales reps aren’t having to manually transfer updates, profiles and entire lead lists.
Now that you know some of the best B2B databases in the market currently, plus what core features you should expect, it’s time to start looking into which provider would serve your company best. Luckily, it’s an industry standard for B2B databases to offer sample data, demos and even lengthy trials with their platform. Some providers even have free tiers offering a minimal amount of credits per month and per user.
Below are sample questions to ask a B2B database provider before onboarding their services:
When reviewing the top B2B database providers serving the market today, we consider the core offerings of the most popular options as well as cost transparency and more. We compare each company to this preset criteria consisting of categories an average buyer might deem important when choosing a provider.
Below are the criteria we consider when selecting the top providers, in order of importance:
Read next: The Best B2B Lead Generation Companies of 2024 for comprehensive and agency solutions.
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